Marketing DNA, spot advertising and sound logo
Here are the latest productions, sound logo design, and audio branding (marketing DNA) for Sepalumic. That French company in aluminum joinery is based near Bordeaux, in Carbon-blanc. A new customized audio identity allows the company to impose a sound mark. It will support its strategic and tactical vision to meet its audio communication needs.
Audio branding in an original musical production is designed to maintain the authenticity and exclusivity of sound advertising. But also to maintain the company’s marketing environment. It is intended to maximize the memorization of the brand’s audio identity.
Why Advertising Jingles Will Make A Comeback
Working the Brand rather than advertising has the advantage of being far more sustainable.
Because you require creative, outside-the-box marketing, you must have finesse and a thorough understanding of sound communication issues. Audio branding is important for one reason: speed. Typically, in order to capture the attention of the end consumer and stimulate recall, your advertisement would need to run several times per day. The melodic architecture must be catchy and strategic, but also easy to remember even after one listen. Short enough that it keeps us coming back for more. Though the jingle has proved to be such a strong marketing tool, it’s much more scarce in today’s market than it was in the past
Because of the speed at which you can capture your audience’s attention, sound is extremely powerful. As a result, you will “cement” your brand in their minds.
Branding allows, from the first stage of the creative process, to impose a sound mark among listeners. Among other advantages, creative advertising improves the advertising campaigns of the brand, making them more effective. Please have a look at our promo videos and visual production work.
You can enhance any type of business with the right type of promotional video content. Our different packages give you the ability to create different types of commercials for business events and more. An effective and easy way to start the process of creating your sound identity with videos exclusively designed to support your brand… Get in touch here.
